About the Campaign

Belgium Makes a Difference is a global branding campaign that strengthens Belgium’s image abroad by highlighting how Belgian companies create innovation, quality, and positive impact worldwide. Originally developed by BeLuxCham Vietnam with the support of Happiness Saigon, the campaign provides a unifying platform for Belgian Chambers to showcase their members’ success stories across markets.

The campaign is versatile: it works across all sectors, promotes diversity and inclusion, and can be adapted to highlight the strengths of each Chamber’s network. Participants gain access to ready-to-use professional materials and consistent branding.

Program

• 11:00–11:05 – Welcome & Introduction – Federation of Belgian Chambers & BeLuxCham Vietnam
• 11:05–11:25 – Concept, Business Model & Rollout Plan – BeLuxCham Vietnam
• 11:25–11:50 – Brand, Message & Toolkit Walkthrough – Happiness Saigon
• 11:50–11:55 – Q&A
• 11:55–12:00 – Summary & Next Steps – BeLuxCham Vietnam

Who should attend?

Colleagues from Belgian-Luxembourg Chambers of Commerce Abroad who want to use a global branding campaign to boost their Chamber’s visibility, strengthen local outreach and engage members more effectively.